onthelookout.com was one of the first dot-com start-ups in Birmingham, AL. Their goal was to create an online classified search tool for the region.They came to us for initial branding and site layout.

We started by understanding the market they were going after, and how they wanted to pursue their customers. We then created a logo that we felt was in touch with the dot-com image they wanted to convey. We also created a site concept that is simple and easy to navigate through, yet pleasing to the eye.